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How To Create More Profit For Your Business
It’s probably not what you are thinking. It is not about sales cycles or data or slick marketing. When you start thinking about how to create more profit for your business your mind probably goes...
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What Do Your Customers Really Want?
The customer experience revolves around meeting the customer’s needs. You can make huge strides and positively impact your overall business, by focusing on what your customers really, really want....
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Reinventing A Brand With Signature Strategy
Apple forever changed retail (among other industries) but recent articles in retail trade magazines and The Wall Street Journal would suggest that their signature business strategy needs to be...
View ArticleShow Organizers Use Customer Experience
Industries across the board, from healthcare to hospitality, are entering into the arena of Customer Experience(CX) with astounding results. Using Customer Experience as the central strategy for a...
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My WBR Experience – Part II: A Live Look at a B2B Customer Experience That’s...
B2B customer experience is as much about what you do as what you say. Whether designing or dissecting experiences, I typically apply a five-stage pattern based on the buyer’s experience to organize...
View ArticleSee The Bigger Picture With Help From Experience Designers
As a Financial Executive or Sponsor, increasing revenue and minimizing losses all while supporting the corporate mission can feel like opposing forces. But with the help of an Experience Design expert...
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